Roofing Sales Associates

Meet Our Team

With first-rate service and renowned knowledge and know-how, our team is ready to answer the call and provide the solution that best fits your needs.

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Kellie Boyd

Principal / Owner

Kellie Boyd has been with Roofing Sales Associates for over ten years. She has held multiple positions within the company, including office manager, inside and outside sales, and now principal/owner of the company. Kellie graduated from the University of Missouri-Columbia’s business school and got her MBA at Lindenwood University with an emphasis in marketing. Kellie is an avid reader and enjoys spending time with her husband and two children. Her favorite meal in St. Louis is any kind of pasta as long as it’s from The Hill.

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Brent Wiley

Principal / Owner

Brent Wiley has spent over twenty years in the commercial roofing industry. He started out as an area Sales Manager for OMG, where he performed job startups and pull tests for area contractors in St. Louis, mid-Missouri, and southern Illinois. He then spent the next thirteen years working for Roofers Mart of Missouri as the company’s Sales Manager while maintaining a stockholder position within the corporation. Currently, Brent is the Principal/Owner of Roofing Sales Associates. Brent is the father of two daughters, Lydia and Molly, and husband to Kate. Brent grew up in St. Louis playing hockey and golf. His favorite meal is STL-style thin pizza or Jack ‘n the Box tacos.

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Kayla Almstedt

Administration

Kayla has been a member of the Roofing Sales Associates team for over seven years. She handles our day-to-day operations and manages most aspects of order fulfillment. She is married to her husband, Ben, and is the loving mother to three dogs: Jag, Carl, and Teena Marie. They live in historic Saint Charles and enjoy going to sporting events, concerts and traveling.

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Dale Economon

Sales - Illinois

Dale Economon started in the roofing industry in summer of 1977, a job that was only supposed to be a summer job to make a few extra bucks. A year later he joined Roofers Local II Union and never looked back. He worked as Foreman/Superintendent for 13 years and learned nearly every aspect of  roof assemblies and managing crews. In 1990, Firestone came calling looking for a technical rep for the Missouri/Illinois territory. Over the next ten years, Dale inspected hundreds of roofs and worked with nearly every contractor in the area, helping them to meet Firestone’s warranty expectations. In 2000, Dale received the opportunity of a lifetime to become Tony Lange’s right-hand man at Roofing Sales Associates. RSA is and will be Dale’s last stop in his storied career, one that encompasses over 45 years of commercial roofing experience. In his free time, Dale enjoys traveling, spending time with his 8 grandchildren, playing golf, and crushing ice cold Bud Lights.

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Kevin Geil

Sales - Missouri

Kevin Geil has spent over 45 years in the commercial roofing industry. He has spent all 45+ years working with architects, building owners, consultants and contractors in the exterior building materials industry. He has worked with three major roofing manufacturers over that time. For the last the last 17 years with Roofing Sales Associates, Kevin has represented several commercial lines including Elevate, a division of the Holcim Building Envelope. Kevin is a husband to Samantha and is a father to two boys and two girls. Kevin grew up in St. Louis and enjoys spending time with his family, boating, and golfing.

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Jeff Cleveland

Metal Sales

Jeff Cleveland has over 30 years in the commercial construction industry. Jeff graduated from the University of Kansas with a Bachelor of Science in Business Administration. He worked for Ceiling Supply (a distributor of Armstrong commercial Ceiling tile) as a salesman, then sales manager for over 20 years. Jeff then moved on to the commercial metal roofing industry where he worked for over 10 years for Dimensional Metals. He currently has been with Roofing Sales for 5 years, where he handles the sales of metal roof panels, wall panels and Metal Era edge components. Jeff is the father to two sons Trevor and Austin. Outside of work, Jeff enjoys playing golf, hockey, and pickleball.

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Jared Davis

Tapered Engineer

Jared Davis has spent nearly twenty years in the construction industry. Over the past 20 years, Jared has been a project manager, draftsman, estimator, and a tapered engineer. Jared has been working for Roofing Sales Associates for the last thirteen years and currently holds the position of tapered engineer for Roofing Sales Associates. Jared is the father of a son Caden and husband to Ashley. Jared and Ashley have been married since 2007 and are expecting another child. Jared grew up in Dyersburg, TN playing basketball and golf in high school. Jared’s favorite meal is food or basically anything that is put in front of him at the table.

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